52週人脈計畫 -第33週 讓名片發揮最大效用

第33週 　讓名片發揮最大效用

道理很簡單，名片就是你事業最小型的廣告看板。利用這週誠實評估你的名片給人什麼樣的感覺。檢視名片的風格，了解這種風格是否適合你所屬的產業以及你個人的喜好。確認名片是否登載了所有必要的資訊，以及是否讓你引以為傲。如果沒有的話，就要立刻印製新名片。以名片的體積和成本來看，它大概會是你手上最具威力的行銷工具。設計一張會讓自己喜歡拿出來給人的名片，但也要注意只能給跟你要名片的人。不要到處亂發名片，還自以為這樣做得很好。等到別人跟你要的時候才給，而且給的名片要有價值。

Week 33 　Get the most out of your business cards

Simply put, business cards are miniature billboards for your business. Take this week to honestly evaluate what your business card says about you. Look at your card style and question whether it is appropriate for your industry and personal style preferences. Make sure you've got all your essential information on it and that you feel proud of your business card. If you don't, get some new cards made right away. For its size and cost, your business card will probably be the most powerful marketing tool you will ever own. Have a card you love handing out, but then work to only give cards to people who ask for them. Don't give out your business card indiscriminately, thinking you're doing well. Wait until people ask for it, and then have something worth giving.

52週人脈計畫 -第32週 對自己的工作要永保熱忱

第32週 　對自己的工作要永保熱忱

你在這週的挑戰，是要成為積極推銷你事業的激勵講師。明確展現出自己的熱忱，讓大家都能感受到。用熱情的用詞強調下列幾點：

．你可以做哪些競爭對手說不出的承諾；

．你的工作如何讓你感到充實；

．你最喜愛自己工作中的哪個部分，原因又是什麼。

將自己的個性注入訴求之中，使聽者更感難忘。即使他們不完全認同你的想法，還是會尊重你帶來的能量和熱忱，也會因此尊重你。

Week 32 　Always be passionate about what you do

Your challenge this week is to become a motivational speaker for your business. Wear your passion on your shirt sleeves for everyone to see. Spotlight in glowing terms:

．What you can say that your opposition cannot.
．How your work fulfills you.
．What part of your work you love the most, and why.

Inject your personality into your message so that it becomes more memorable for the listener. Even if they don't agree entirely with your philosophy, they will respect the energy and enthusiasm you bring to the equation and will respond accordingly.

52週人脈計畫 -第31週 有效描述自己的事業

第31週 　有效描述自己的事業

你能不能在1分鐘之內說明你能為顧客提供的所有協助？如果不能，就必須用這週的時間，構思一套最能說明自己業務的具體描述，然後還要習慣於快速表達這套描述，不使用任何會讓人聽不懂的專業術語。

在介紹自己業務時所營造出的形象愈清楚，將來對方就愈容易把這個訴求傳達給他們往來的對象。

Week 31 　Profile your business effectively

Can you describe all the ways you help customers in one minute or less? If not, you need to spend time this week preparing a concise profile of the best way to describe what you do. Then get used to delivering your profile quickly and without using any confusing jargon.

The more clear the image is that you create when talking about your business, the easier it will be for those who hear you to pass the same message on to the people they network with in the future.

52週人脈計畫 -第30週 只談效益，不談功能

第30週 　只談效益，不談功能

這週的時間要專門用來設計你花大多數時間所要談論的內容。顧客選擇產品是根據產品的效益，而不是產品的功能。確認自己在經營人脈時，絕大多數時間是用來談論自己最佳顧客所享受到的效益。內容要具體，避免提出一長串的產品功能，因為沒有人真正在乎這些。

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Week 30 　Always talk about benefits, not features

Take time this week to zero in on what you spend the majority of your time talking about. Customers choose products on the basis of their benefits and not their features. Make sure you're spending the majority of your networking time talking about the benefits your best customers enjoy. Be specific. Avoid giving a long list of features— nobody really cares.

52週人脈計畫 -第29週 提出有目的性的引導式問題

第29週 　提出有目的性的引導式問題

這週要靜下來思考，列出下次人脈活動中你希望大家問你哪些問題，接著主動用這些問題去詢問你碰到的每一個人。你會發現，他們會覺得自己好像有義務要回問你相同的問題，而這就會創造出機會，讓你可以清楚具體地表達訴求。


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Week 29 　Ask purposeful, directed questions

This week, sit down and come up with a list of questions you would like people to ask you at your next networking event. Then take the initiative and ask those questions of each person you meet. You will find that they will feel somewhat obligated to ask you the same questions in return, and this will create openings for you to deliver your message clearly and concisely.

52週人脈計畫 -第28週 舉辦經營人脈的活動

第28週 　舉辦經營人脈的活動

前一週是要找出你要贊助的活動，這週則是要研究是否該自己舉辦經營人脈的活動。有很多種可能性：
．你可以為某件事舉辦盛大的開幕典禮；
．你可以針對即將舉行的活動舉辦預演會；
．你可以辦一場主題活動；
．你可以為人脈中的關鍵成員舉辦交誼會。

活動本身不必過於複雜或花太多費用，但是一定要有清楚的目的。這些活動必須能夠強化關係，並讓大家協力達成某種共同的成就。設法找出能為人脈成員創造價值的活動，並著手舉辦。好好去做！





Week 28 　Host events with a network purpose

Last week you looked for an event to sponsor. This week, look at whether or not you should host your own networking event. The possibilities are numerous:
．You could host a grand opening of something.
．You might run a sneak preview of some upcoming event.
．You could put together a themed event.
．You might run a mixer event for key people in your network.

The events themselves don't need to be elaborate or even expensive, but they must be purposeful. They must deepen relationships and allow everyone to collaborate together to achieve some kind of joint success. Try to find an event that would add value to the people in your network and put it together. Make it happen.

52週人脈計畫 -第27週 贊助適合的活動

第27週 　贊助適合的活動

活動贊助是讓業務成長的絕佳方法，贊助適當的活動能夠讓事業取得優勢、得到關鍵人士的認同，還會促成各種正面的效果。利用這週的時間去尋找當地可以贊助的活動。

你可能還不至於會去贊助NASCAR賽車的電視轉播，大概會去贊助的是當地社區團體舉辦的活動、商展等由專業團體所舉辦的活動，這些都是讓更多人加入自己人脈的絕佳方法。找出投資金額適合的活動，然後提供贊助。




Week 27 　Sponsor some appropriate events

Event sponsorship is a great way to grow your business. Sponsoring the right event can position your business advantageously, create recognition with key people and make all kinds of good things happen. Take time this week to look for local events you can sponsor.

In all likelihood, you won't be looking at sponsoring a televised NASCAR race. You'll probably end up sponsoring an event put on by a local community group, a trade show or something else that is run by a professional group. These can all be excellent ways to bring more people into your network. Find an event that includes an appropriate level of investment and sponsor it.