52週人脈計畫 -第39週 寫下2則成功故事

第39週 　寫下2則成功故事

這週要花點時間寫下幾則故事，在故事中你的事業就是最佳主角，為顧客締造了不起的成果。稍稍加油添醋也無妨，但是內容必須真實而且正確。接著就要把這些故事散布到你的口碑行銷團隊中，當他們讀到這些故事，就會讓他們想起其他狀況類似、可能需要你幫助的人。這樣也會讓他們在腦子裡更清楚想像出你的理想顧客屬於哪種類型，這當然不是件壞事。





Week 39 　Write down two success stories

Spend some time this week putting down on paper some stories in which your business is the hero and you achieve some amazing things for customers. Ham it up, but be factual and accurate in what you say. You then take these stories and circulate them to your word-of-mouth marketing team. As they read your stories, it will jog their memories on other people in similar situations you might be able to help. It will also sharpen in their mind their view of who your perfect client is, which can't be a bad thing at all.

52週人脈計畫 -第38週 請客戶寫推薦信

第38週 　請客戶寫推薦信

本週的任務是要請幾位滿意的客戶寫推薦信，內容強調他們使用你的商品所得到的正面體驗。要請客戶用他們自己的信紙，並且由他們自己來撰寫推薦信。試著在這週請3位客戶寫下他們的體驗，然後你可以在未來運用這些推薦信創造出高度的可信度。

Week 38 　Ask clients for written testimonials

Your assignment this week is to get some satisfied clients to write letters that spotlight their positive experiences with what you have to offer. You want these testimonials to be on your client's letterheads and in their own words. Try this week to ask three clients to write about their experiences. You can then use these testimonials to generate loads of credibility in the future.

52週人脈計畫 -第37週 寫文章寫出名號

第37週 　寫文章寫出名號

這週要靜下來找出4個符合你事業和人脈目標的寫作主題，然後寫封信給你最喜歡的財經刊物，向編輯提出你的點子。如果對方喜歡你的提議，就可以開始寫文章。如果對方回絕，就可以試著詢問哪些類型的文章比較適合這份刊物。

在進行時，別忘了要事先下工夫研究。現在有很多刊物都會建置網站，用來接觸潛在的廣告主，而這些網站通常會有預告，讓廣告主知道每個月要報導的主題。你可以檢視預告中所列出的主題，看看哪些是你所擅長的領域。

在刊物上發表文章絕對會大幅提升你的可信度，也會讓你成為業界的專家，這絕不會是壞事。先從小型的區域性報紙開始著手，接著再努力向主流的產業和財經刊物邁進。

Week 37 　Write your identity in the public eye

Sit down this week and identify four topics you can write articles about that will fit your business and networking goals. Then draft a letter to the editor of your favorite business publication and pitch your ideas. If he likes what you're suggesting, start writing your articles. If you get a red-light instead, you might try asking for some guidance on what kind of articles would be suitable for that publication.

As you do this, don't forget to do your own homework as well. Many publications now have Websites to reach out to potential advertisers. Often, these Websites include an editorial calendar that tells advertisers the themes that will be covered in each month's issue. You can review that editorial calendar for topics that are within your field of competence.

Having published articles definitely boosts your credibility in all kinds of different ways. It positions you as an expert in your field, which is never a bad thing. Be prepared to start small with local newspapers before working your way up to major trade and business publications.

52週人脈計畫 -第36週 學習撰寫新聞稿

第36週 　學習撰寫新聞稿

要寫好新聞稿是一門藝術，而你這週的重點就是要努力學習相關的技巧。這是非常值得去做的，因為要行銷你的事業除了靠口碑，就是要靠公關這種非常具成本效益的方法。試著以具有新聞價值和趣味性的主題來撰寫新聞稿，有必要的話也可以找專業寫手來替你潤飾，但是重點是要能完成新聞稿並對外發表。這樣不僅可以提高你事業的能見度，還能夠強化你在業界的專業地位。

Week 36 　Learn how to write a press release

There's an art involved in writing an effective news release, and your focus this week should be on trying to learn what's involved. This is worth doing because next to word of mouth, publicity can be a very cost-effective way to market your business. Try developing a news release around a topic that is newsworthy and interesting. Hire a professional writer to help you polish your news release if you have to, but get a news release together and send it out. This will both enhance your company's visibility and strengthen your positioning as an expert in your field.

52週人脈計畫 -第35週 製作教育性質的快報

第35週 　製作教育性質的快報

專家能夠提供指導和新知，他們擁有其他人想要了解的想法和意見。用這週去考慮自己發行教育性質快報的可行性，藉此讓你的訴求可以傳播到市場上。只要確認這份快報會讓讀者對你的事業產生好印象即可。如果先向已經在定期發行快報的人請教，應該會幫助你了解相關事宜。定期發行快報需要相當的投入，然而如果你能做到，就能為你的訴求找到絕佳的宣傳管道。




Week 35 　Create a newsletter that is informative

Experts teach and inform. They have ideas and opinions others want to know about. This week, consider the viability of starting your own informative newsletter as a way to get your message out to the marketplace. Just make sure that your newsletter reflects well on your business. It might be helpful to talk with someone who is already producing a regular newsletter and get up to speed on what's involved. Publishing to a regular schedule takes commitment, but if you do this, you will have a great communications vehicle for your message to get out there.

52週人脈計畫 -第34週 發表極具價值的簡報

第34週 　發表極具價值的簡報

你在這週的挑戰是要靜下來想想，自己有能力發表哪一種高價值的簡報。應該會有某些領域是你了解、也有經驗，但大部分人都不熟悉的。找出自己能夠發表簡報的類型之後，這週的第2項任務就是靜下來寫出一封信，用來概述自己的簡報內容。接著將這封信複製10份，請自己人脈社團中的成員，把信轉給他們所認識會安排演說活動的人。要方便大家推薦你。

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Week 34 　Give a high-value presentation

Your challenge this week is to sit down and figure out what kind of high-value presentation you are qualified to give. There's probably something you know and have experience with that most people do not. Once you identify what presentation you can give, your second task this week is to sit down and compose a letter that outlines your presentation. Then create ten copies of that letter and get the people in your networking group to give them to anyone they know who organizes speaking engagements. Make it easy for people to refer you.

52週人脈計畫 -第33週 讓名片發揮最大效用

第33週 　讓名片發揮最大效用

道理很簡單，名片就是你事業最小型的廣告看板。利用這週誠實評估你的名片給人什麼樣的感覺。檢視名片的風格，了解這種風格是否適合你所屬的產業以及你個人的喜好。確認名片是否登載了所有必要的資訊，以及是否讓你引以為傲。如果沒有的話，就要立刻印製新名片。以名片的體積和成本來看，它大概會是你手上最具威力的行銷工具。設計一張會讓自己喜歡拿出來給人的名片，但也要注意只能給跟你要名片的人。不要到處亂發名片，還自以為這樣做得很好。等到別人跟你要的時候才給，而且給的名片要有價值。

Week 33 　Get the most out of your business cards

Simply put, business cards are miniature billboards for your business. Take this week to honestly evaluate what your business card says about you. Look at your card style and question whether it is appropriate for your industry and personal style preferences. Make sure you've got all your essential information on it and that you feel proud of your business card. If you don't, get some new cards made right away. For its size and cost, your business card will probably be the most powerful marketing tool you will ever own. Have a card you love handing out, but then work to only give cards to people who ask for them. Don't give out your business card indiscriminately, thinking you're doing well. Wait until people ask for it, and then have something worth giving.