第4週 召募口碑行銷團隊
現在你已經清楚界定出理想客戶的類型，下一步則必須建立為他們量身訂做的行銷團隊，藉以接觸這類客戶。
現在你已經清楚界定出理想客戶的類型，下一步則必須建立為他們量身訂做的行銷團隊，藉以接觸這類客戶。
召募時得精心挑選人才，由具備活力與熱忱、能夠幫你推動經營人脈活動的成員組成堅強團隊。理想上，口碑行銷團隊的成員要具備下列條件：
．Who know you well and trust you.
．Who are highly respected and therefore influential.
．Who have firsthand experience with your offerings.
In putting together your word-of-mouth marketing team, try to get a good mix of the different types of networking personalities. Try to include:
．會定期與理想客戶互動；
．非常了解你並信任你；
．受到高度敬重，因此具有影響力；
．有親自接觸你商品的經驗。
在建立你的口碑行銷團隊時，要設法妥善結合不同社交性格的人。
試著納入：
．推廣大使──對你的商品具有熱忱的人；
．企業主──能夠成為其他人典範的人；
．使徒──在某種能力上特別擅長的人；
．有力人士──意見會廣泛受到敬重的人。
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在建立你的口碑行銷團隊時，要設法妥善結合不同社交性格的人。
試著納入：
．推廣大使──對你的商品具有熱忱的人；
．企業主──能夠成為其他人典範的人；
．使徒──在某種能力上特別擅長的人；
．有力人士──意見會廣泛受到敬重的人。
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Week 4 Recruit a word-of-mouth marketing team
Now that you've clarified what your ideal clients look like, you next need to put together your own personalized marketing team to get through to these kind of people. Be selective in doing this and put together a strong team who will be able to propel your networking activities forward with vigor and enthusiasm. Ideally, you want word-of-mouth marketing team members:
Now that you've clarified what your ideal clients look like, you next need to put together your own personalized marketing team to get through to these kind of people. Be selective in doing this and put together a strong team who will be able to propel your networking activities forward with vigor and enthusiasm. Ideally, you want word-of-mouth marketing team members:
．Who interact with your preferred clients on a regular basis.
．Who know you well and trust you.
．Who are highly respected and therefore influential.
．Who have firsthand experience with your offerings.
In putting together your word-of-mouth marketing team, try to get a good mix of the different types of networking personalities. Try to include:
．Evangelists—people who are passionate about your offering.
．Business owners—who can serve as role models.
．Apostles—people who are highly skilled in some competency.
．Influencers—those whose opinions are widely respected.
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