第30週 只談效益，不談功能
這週的時間要專門用來設計你花大多數時間所要談論的內容。顧客選擇產品是根據產品的效益，而不是產品的功能。確認自己在經營人脈時，絕大多數時間是用來談論自己最佳顧客所享受到的效益。內容要具體，避免提出一長串的產品功能，因為沒有人真正在乎這些。
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Week 30 Always talk about benefits, not features
Take time this week to zero in on what you spend the majority of your time talking about. Customers choose products on the basis of their benefits and not their features. Make sure you're spending the majority of your networking time talking about the benefits your best customers enjoy. Be specific. Avoid giving a long list of features— nobody really cares.
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