第37週 寫文章寫出名號
這週要靜下來找出4個符合你事業和人脈目標的寫作主題，然後寫封信給你最喜歡的財經刊物，向編輯提出你的點子。如果對方喜歡你的提議，就可以開始寫文章。如果對方回絕，就可以試著詢問哪些類型的文章比較適合這份刊物。
在進行時，別忘了要事先下工夫研究。現在有很多刊物都會建置網站，用來接觸潛在的廣告主，而這些網站通常會有預告，讓廣告主知道每個月要報導的主題。你可以檢視預告中所列出的主題，看看哪些是你所擅長的領域。
在刊物上發表文章絕對會大幅提升你的可信度，也會讓你成為業界的專家，這絕不會是壞事。先從小型的區域性報紙開始著手，接著再努力向主流的產業和財經刊物邁進。
Week 37 Write your identity in the public eye
Sit down this week and identify four topics you can write articles about that will fit your business and networking goals. Then draft a letter to the editor of your favorite business publication and pitch your ideas. If he likes what you're suggesting, start writing your articles. If you get a red-light instead, you might try asking for some guidance on what kind of articles would be suitable for that publication.
As you do this, don't forget to do your own homework as well. Many publications now have Websites to reach out to potential advertisers. Often, these Websites include an editorial calendar that tells advertisers the themes that will be covered in each month's issue. You can review that editorial calendar for topics that are within your field of competence.
Having published articles definitely boosts your credibility in all kinds of different ways. It positions you as an expert in your field, which is never a bad thing. Be prepared to start small with local newspapers before working your way up to major trade and business publications.
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