第36週 學習撰寫新聞稿
要寫好新聞稿是一門藝術，而你這週的重點就是要努力學習相關的技巧。這是非常值得去做的，因為要行銷你的事業除了靠口碑，就是要靠公關這種非常具成本效益的方法。試著以具有新聞價值和趣味性的主題來撰寫新聞稿，有必要的話也可以找專業寫手來替你潤飾，但是重點是要能完成新聞稿並對外發表。這樣不僅可以提高你事業的能見度，還能夠強化你在業界的專業地位。
Week 36 Learn how to write a press release
There's an art involved in writing an effective news release, and your focus this week should be on trying to learn what's involved. This is worth doing because next to word of mouth, publicity can be a very cost-effective way to market your business. Try developing a news release around a topic that is newsworthy and interesting. Hire a professional writer to help you polish your news release if you have to, but get a news release together and send it out. This will both enhance your company's visibility and strengthen your positioning as an expert in your field.
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