第39週 寫下2則成功故事
這週要花點時間寫下幾則故事，在故事中你的事業就是最佳主角，為顧客締造了不起的成果。稍稍加油添醋也無妨，但是內容必須真實而且正確。接著就要把這些故事散布到你的口碑行銷團隊中，當他們讀到這些故事，就會讓他們想起其他狀況類似、可能需要你幫助的人。這樣也會讓他們在腦子裡更清楚想像出你的理想顧客屬於哪種類型，這當然不是件壞事。
Week 39 Write down two success stories
Spend some time this week putting down on paper some stories in which your business is the hero and you achieve some amazing things for customers. Ham it up, but be factual and accurate in what you say. You then take these stories and circulate them to your word-of-mouth marketing team. As they read your stories, it will jog their memories on other people in similar situations you might be able to help. It will also sharpen in their mind their view of who your perfect client is, which can't be a bad thing at all.
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